you’ve heard of elf on the shelf, now get ready for
In 2012 a social media revolution was born, and I’m sure anyone who was on the internet around that time will remember the Kony 2012 revolution.
On March 4 2012, a 30-minute video was released on YouTube “documenting” a non-profit effort to stop Joseph Kony and The Lord’s Resistance Army (LRA) from kidnapping kids and turning them into soldiers (among other worse things). In just 6 days the video gained over 100 million views, and “Kony 2012” was taking over social media.
Kony 2012 was a clear social media revolution, with the Invisible Children organisation stating that they created Kony 2012 as an experiment, to see whether a video can “make an obscure war criminal famous? And if he is famous, will the world work together to stop him?”.
The campaign went viral. Why? Because of immediacy, ubiquitous connectivity and participation. We all know this generation is addicted to participation (and I’m not talking about sports or group activities).